You Can’t Put the Genie Back in the Bottle: Women, Wealth, and the 2% Problem with Catherine Grey
Let’s start with a number that should stop you mid-scroll:
Women receive just 2% of venture capital funding.
Two. Percent.
Not because women lack ideas. Not because women lack ambition. Not because women lack innovation.
But because the system? It wasn’t built with us in mind.
And yet—despite that—women are building, scaling, investing, and creating wealth at a rate that can no longer be ignored. And as Catherine Gray said on this week’s Carrie On!:
“You can’t put the genie back in the bottle.”
Associate Producer Andrea Quinn, SHTM Cast Members Charisse & Vicky Pasche, Associate Producer Carrie Murray, Producer Catherine Grey, and Associate Producer Diana Greshtchuk at BRA Network’s 2024 Women on the Rise event.
From Awareness to Action
When I sat down with Catherine Gray—venture capitalist, founder of She Angel Investors, and Executive Producer of Show Her the Money—this wasn’t just another interview. It was personal. Because serving as an Associate Producer on this film changed me. It shifted how I see money, power, and what’s truly possible when women stop waiting… and start writing the checks. When I founded the BRA Network, my mission was simple: connect women, support women, hire each other first. I never imagined that those same women would evolve from founders into funders—stepping into rooms where decisions are made and capital is deployed. And that’s when it clicked: wealth isn’t just about money. It’s about influence. It’s about decision-making power. It’s about shaping the future—and finally, women are doing exactly that.
The System Was Built Without Us—So We’re Rebuilding It
Venture capital decides what gets funded, which ideas scale, which products hit the market, and ultimately, which problems get solved. And historically, women have been shut out of that conversation. But here’s the shift happening right now: women aren’t just asking for access anymore—we’re creating our own tables. We’re starting funds, investing in each other, and backing businesses that actually serve real human needs, especially for women. Because when women have capital, we don’t just build companies—we build ecosystems, we build solutions, and we build impact.
Carrie Murray at a SHTM screening.
So Where Do You Fit In?
This is where most women pause.
“I don’t have millions to invest.” “I don’t understand venture capital.” “That world isn’t for me.”
Let me lovingly call that out:
That’s exactly what we were conditioned to believe.
The truth?
There are so many ways to participate:
Learn about investing
Support women-led businesses
Join investment communities
Allocate even a small percentage of your portfolio differently
Use your voice, network, and influence
A Movement, Not Just a Movie
Show Her the Money is more than a documentary.
It’s a wake-up call. It’s an education. It’s a movement.
And it’s already working.
Women are starting funds. Women are investing. Women are seeing themselves in this space for the first time.
LINK to Movie: https://showherthemoneymovie.com/watch/
I Get It!
Yes—things can feel heavy right now.
Yes—there are systems actively working against progress.
But at the same time?
Women are rising. Women are building. Women are creating wealth.
So I’ll leave you with this:
Are you ready to just earn money… Or are you ready to move money?
Are you ready to consume… Or are you ready to shape what gets created next?
Because the future isn’t being decided somewhere else.
It’s being funded. Right now.
And we finally have a seat at the table.
—or better yet—
We’re building our own.
